Transfer Redesign

Transfer Redesign

Transfer Redesign

Transfer Redesign

Project Overview

The Transfer feature is a core functionality of the mobile application, enabling users to send money quickly and securely via IBAN or mobile number. Despite its importance, the original transfer screens were unintuitive and overly complex, leading to user frustration, increased errors, and abandoned transactions.My role was to redesign the transfer screens, ensuring a seamless and user-friendly experience tailored to mobile devices. The goal was to streamline the process, reduce cognitive load, and align the interface with modern mobile design standards to enhance usability and user satisfaction.

  1. Objective

The primary objective of this redesign was to improve the usability and accessibility of the transfer feature while optimizing it for mobile interactions. Specific goals included:

  1. Simplifying the user flow for transferring money via IBAN or mobile number.

  2. Ensuring key information, such as recipient details and transaction confirmations, is prominently displayed for mobile users.

  3. Enhancing the visual design to meet user expectations for a modern mobile application.

Quantitative research

To better understand user behavior and pain points, I collaborated with the project manager to conduct quantitative research tailored to mobile app usage. we collected actionable data to inform the redesign process. Key Research Activities:

  1. Surveys and Feedback Collection: Engaged users to gather insights on their challenges, such as confusion with IBAN entry, unclear steps, or difficulty switching between transfer methods.

  2. Heatmap and Analytics Studies: Analyzed touch patterns, drop-off points, and task completion rates to identify areas for improvement.

Insights Gained:
• Users struggled to distinguish between the IBAN and mobile transfer options due to poor labeling and navigation.
• The confirmation step lacked clarity, causing uncertainty and abandoned transactions.

Ideation and Wireframing

Based on the research insights, I moved into the ideation phase, focusing on creating an intuitive and mobile-optimized experience. Key Activities:

  1. Mood Boards: Explored mobile-friendly design trends and visual styles to inspire the new interface and ensure it aligned with the app’s branding.

  2. Sketching and Wireframing: Created low-fidelity sketches and wireframes to experiment with layouts, focusing on touch-friendly design, clear navigation, and easy data input.

  3. Prototyping: Developed interactive low-fidelity prototypes to test navigation flows and content placement, ensuring the design was intuitive for mobile users.



Final Design and Usability Testing

After refining the wireframes, I designed high-fidelity screens that brought the transfer feature to life on mobile. The final design focused on clarity, accessibility, and simplicity, leveraging mobile-specific design principles such as large touch targets, clear visual hierarchy,

Usability Testing: To validate the design, I conducted usability testing with real users in collaboration with the project manager. Using tools like heatmaps and Maze, we tracked user interactions with the mobile prototype and identified areas for improvement. Key Findings and Adjustments:

  1. Simplified User Flow: Users completed transfers 30% faster due to streamlined navigation and clearly labeled IBAN and mobile transfer options.

  2. Optimized Input Fields: Mobile-friendly input designs reduced errors, such as incorrect IBAN entries, by 40%.

  3. Improved Confirmation Step: Clearer confirmation screens with bolded key details reduced user uncertainty and boosted confidence in completing transactions.

After implementing these adjustments, the redesigned transfer feature was finalized and handed off for development, accompanied by detailed documentation to ensure a smooth implementation process.

Contents

Role

Product Designer

Team

Duration and date

1 Month

2023

Role

Product Designer

Team

Duration and date

1 Month

2023

Role

Product Designer

Team

Duration and date

1 Month

2023

Let's connect

I'm not just here to design products; I'm here to connect with people.

As a product designer, I'm on an exciting journey to blend creativity with technology to craft memorable user

Phone Number

+966533900918

+966533900918

+966533900918

Email

sabaeldesokey88@gmail.com

sabaeldesokey88@gmail.com

sabaeldesokey88@gmail.com

Current Residence

San Fransisco